Category : Marketing

Más+ by Messi officially partners with AFA

The isotonic drink brand owned by the Argentine captain is now the "official hydration partner" of the national team.

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Kylian Mbappé becomes official ambassador for Dior

The French footballer stars in the new “I’m Ready” collection by the renowned luxury fashion brand.

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The 'Messi Effect' remains strong at Paris Saint-Germain

The French club celebrated the Argentine star's birthday with a special detail in their post: his jersey remains available for purchase

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Does FIFA implement hydration breaks for advertising purposes?

During the 2025 Club World Cup, matches are paused so players can hydrate, while the official broadcast shows close-ups of bottles with sponsored isotonic drinks.

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LeBron James stars in Amazon’s new campaign, “What’s Next?”

The American brand builds the narrative around a question that feels inevitable at this point in his career: What comes after retirement?

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Burger King launched creative campaign featuring Ronald Araújo

The Uruguayan defender became the brand's new ambassador, with clever name-related jabs at competitors

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Fanatics launched NFL jerseys inspired by soccer

Coinciding with the 2025 Club World Cup, the sports e-commerce platform presents its "Football meets Football" campaign

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Adidas launched its first exclusive women's football boots

The F50 SparkFusion model is specifically designed for women's foot anatomy

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