Category : Marketing
FC Barcelona's curious multi-million dollar deal with an African country
According to Spanish media, the club signed a €40 million partnership with the Democratic Republic of Congo's tourism board.
Adidas relaunched historic Predator cleats
As part of its "Made in Germany" line, the three-stripe brand unveiled the Precision Silver Strike model.
Chacarita Juniors launched its own beer
In collaboration with local company Portlander, "El Funebrero" introduced a new product under its official brand '1906'
Pley de Ney becomes official sponsor of Santos FC
Neymar Jr.‘s beverage brand will feature on the uniforms of the men’s, women’s, and youth professional teams.
Adidas revives classic designs and crests for MLS
The three-stripe brand launched the "MLS Archive Collection," featuring jerseys inspired by 1990s and 2000s soccer styles.
Manchester City and Puma signed the most expensive deal in Premier League history
The German brand renewed as technical sponsor until 2035
Ronaldo Nazário stars in Brahma’s new campaign as the “president” of the “Sociedade Anônima da Brahma” (Brahma Corporation).
The initiative, in collaboration with Ambev, proposes that 10% of the value of beer purchases made through the Zé Delivery app be converted into direct investment for the associated football clubs.
Stanley 1913 launched a new collection in collaboration with Lionel Messi
The global leader in thermal products renews its partnership with the Argentine star
