Category : Marketing
AFA announced a strategic partnership with Más+ by Messi
The Argentine Football Association held an exclusive event in the United States alongside Lionel Messi’s healthy beverage brand.
Boca Juniors announces official partnership with Hard Rock Café
The Xeneize club and the restaurant chain have reached an agreement to open a new location at La Bombonera, set to launch in early 2026.
Lionel Messi stars in Michelob Ultra's new campaign
Ahead of his Club World Cup debut, the Argentine superstar appeared in the beer brand's new commercial.
Real Madrid has announced Louis Vuitton as its new sponsor
The French fashion house will serve as the official “Fashion Partner” of the club, outfitting the team for all international trips and commitments.
Betting companies dominate main sponsorships at 2025 Club World Cup
At Marca en Zona we reviewed the main sponsor categories for teams competing in the tournament.
Airbnb becomes official sponsor of three FIFA tournaments
The lodging company will be official partner of FIFA Club World Cup 2025™, official sponsor of FIFA World Cup 2026™ in North America, and official sponsor of FIFA Women's World Cup 2027™ in the Americas.
Mastercard launched a contest to meet Lionel Messi
The brand celebrates the number '10' with a short film honoring its global ambassador and the chance for a Priceless Moment with him.
Budweiser promised free beer for the Club World Cup champion
The brand relaunched its "Bring Home The Buds" campaign, remembered from the 2022 World Cup.
