All 2026 World Cup sponsors
We review FIFA's sponsorship categories and participating brands for next year's global tournament.
Top-tier FIFA Partners hold global rights across all competitions: Adidas, Coca-Cola, Visa, Qatar Airways, Lenovo, Hyundai-Kia and Aramco.
Second-tier 2026 World Cup-specific sponsors: Bank of America, Lay's, McDonald's, Hisense and AB InBev (via Budweiser/Michelob Ultra).
Official Supporters (category-specific): The Home Depot (retail), American Airlines (airline), Diageo (beverages via Johnnie Walker/Smirnoff), Airbnb, Doordash, Verizon and Boggi Milano.
Final category: Official licensed product partners Fanatics (e-commerce/collectibles) and LEGO with their upcoming brick-built trophy (March launch).
