Category : Marketing
Genoa Pays Tribute to Boca Juniors on Their 120th Anniversary
The Italian club has unveiled its fourth kit to celebrate the bond between the two teams, as the Argentine side was founded in 1905 by immigrants from Genoa.
The Sale of the Boston Celtics Becomes a Record-Breaking Deal in the U.S.
Businessman Bill Chisholm has reached an agreement to acquire 100% of the Celtics for $6.1 billion, making him the team’s majority shareholder.
Pedri becomes a new ambassador for Decathlon
The FC Barcelona player has signed with the French brand, although he will continue wearing Adidas boots.
Real Betis launched a jersey inspired by Naruto
The jersey was designed as a tribute to the famous anime for the second edition of Betis Week in Tokyo, an international activation that began in 2024 with the goal of bringing the Spanish club closer to the Japanese audience.
How Much Has Wrexham AFC’s Value Increased Since Ryan Reynolds and Rob McElhenney’s Acquisition?
According to a study by the English consultancy firm Bloomberg, the team is currently valued at approximately €100 million, representing a 4,900% increase.
PUMA to Become the Official Ball Supplier of the Premier League
The German brand will start supplying the match ball in the 25/26 season, marking the end of a 25-year partnership between Nike and the English league.
The Estadio Azteca in Mexico will change its name
It will be renamed "Estadio Banorte" thanks to a sponsorship deal with the Mexican bank, which has secured the official naming rights.
Adidas unveiled a special collection for Ajax’s 125th anniversary
It includes a game kit, a retro-style jacket, and pants.
