Category : Marketing
Hellmann's launches exclusive NBA promotion in Brazil
The condiment brand has activated its sponsorship with the American basketball league through a new points-and-rewards system.
Atomik unveils new San Lorenzo kits
Entering its second year as the technical sponsor, the brand has launched the new home and away models for the "Ciclón."
Adidas Ignites World Cup Fever with a Retro Release
The three-stripes brand unveiled a replica of the iconic 1994 United States national team jersey.
Reebok returns to professional football boots after 16 years
The historic American brand has made a full-scale return to the sport, signing Dušan Vlahović as its lead ambassador.
Mercado Libre to back Franco Colapinto for another season
The e-commerce giant has renewed its sponsorship agreement with the BWT Alpine F1 Team.
Ronaldo Nazário becomes the new face of Rexona
Looking ahead to the 2026 World Cup, "O Fenômeno" has joined forces with one of the tournament's official sponsors.
McDonald's taps into F1 fever with Red Bull on their menu
Just days away from the Australian Grand Prix, the fast-food giant has added Red Bull energy drinks to its menu across select locations in Australia.
AI joins the Argentine National Team via Google
The tech giant has become an official sponsor of the "Albiceleste" through its Google Gemini platform.
