Category : Marketing
Lionel Messi, Lautaro Martínez, and Nico Paz star in new Michelob Ultra campaign
The Argentine national team players share a spot for the official World Cup beer alongside other stars of the tournament.
Grido joins World Cup fever with a unique launch
The ice cream chain has introduced personalized figures featuring the Argentine national team.
Padel arrives at the Obelisco with Bullpadel
The leading accessories and apparel brand has installed a padel court at the heart of Buenos Aires to promote the start of the Premier Padel P1 tournament.
Hard Rock finds a way to feature in the 2026 World Cup
Despite being unable to display its branding at the Miami stadium, the hotel chain has become a sponsor of the city's host committee.
McDonald's turns Formula 1 circuits into promotions
The fast-food chain has activated its regional sponsorship with the racing competition in a unique way.
Panini to stop producing World Cup albums after 60 years
FIFA has signed a contract with Fanatics as its official provider starting in 2031.
Lay's reunites Messi, Beckham, Alexia Putellas, and Henry in its new campaign
The snack brand and official 2026 World Cup sponsor has launched "The Epic Watch Party" ahead of the major international tournament.
AFA secures two new commercial deals ahead of 2026 World Cup
The governing body of Argentine football has added Betano as a sponsor and expanded its partnership with Fanatics.
