Category : Marketing
Lacoste changed its logo in a special collection dedicated to Novak Djokovic
The brand’s iconic crocodile was replaced by a goat, paying tribute to the Serbian tennis player considered the greatest of all time (GOAT).
Argentinos Juniors announced a partnership to auction game-worn jerseys
SUIG Legacy became the technological partner of "El Bicho"
Olympic Games to allow stadium naming sponsors for the first time
The International Olympic Committee implemented this measure for LA 2028, with two venues already confirmed with commercial names.
Umbro unveiled the new Belgrano jerseys
Under the motto "We love who we are," these are the home and away kits for the 2025/26 season.
Renault Argentina bets on Franco Colapinto's bootleg products
The brand launched "The Originals Fake Collection" - a platform letting fans create unofficial merchandise for free
Flamengo announced a historic deal with Betano as its new official main sponsor
The contract became the largest sponsorship in the history of Brazilian and Latin American football, with a record figure of $46 million per year.
Manchester United announced a partnership with Coca-Cola
The global beverage leader became the "official drinks partner" of the English club
Under Armour has added a new global football ambassador
Mikel Arteta will take on the role of the brand’s Performance Director, bringing his vision and experience to product development.
