Category : Marketing
All 2026 World Cup sponsors by host city
FIFA implemented a "Host cities" system in which each host city manages its own sponsors, events, and social media.
Nike launched goalkeeper jersey collection for World Cup
The "Hollywood Keepers" line features innovative designs for Nike's top national teams.
Lanús auctions all jerseys from CONMEBOL Sudamericana final
First time a club makes match-worn final kits available to fans.
All 2026 World Cup sponsors
We review FIFA's sponsorship categories and participating brands for next year's global tournament.
Which is the 2026 World Cup's "Group of Death" by market value?
We reviewed Transfermarkt data following the tournament's draw.
Michelob Ultra will present Player of the Match awards at 2026 World Cup
Following the recent Club World Cup format, the "Superior Player of the Match" will be sponsored by the beer brand.
James Rodríguez became Águila beer ambassador
Ahead of 2026 World Cup, Colombia's number '10' fronts the country's leading beer brand.
Banco Macro became main sponsor of the Messi family's club
For their 2026 Primera C debut, Leones de Rosario FC will feature the bank on their jersey fronts.
