Category : Marketing
Adidas has released Lionel Messi’s new F50 boots
Inspired by the city of Miami, the “La Vida Tropical” boots will be worn exclusively by the Argentine captain and ten of the world’s most outstanding young talents.
Giannis Antetokounmpo is now the official ambassador of Castrol
The official motor oil partner of the NBA and WNBA has announced a partnership with the league champion, who will be the face of the brand through the 2025-26 season.
Luka Modric becomes co-owner of a Welsh team
The Real Madrid player is starting a new chapter in the football world as the new minority shareholder of Swansea City, a Championship team in England’s second division.
Saphirus renews its partnership with Vélez Sarsfield
The leading air freshener brand will continue as the main sponsor of the reigning champion throughout 2025.
Mercado Libre activated its sponsorship with the CONMEBOL Libertadores with a special gift for Racing Club fans
The leading e-commerce multinational carried out an activation during the "Academia" match against Atlético Bucaramanga, giving fans a chance to win Santiago Sosa’s jersey.
Adidas has launched a new retro collection for Real Madrid
Featuring club legends like Raúl, Iker Casillas, Guti, Fernando Morientes, and Marcelo, the “Bring Back” line marks the return of the iconic kits from the 1999/2000 season of the Merengue team.
Inter Milan and Nike pay tribute to Valentino Rossi with a special jersey
The legendary rider customized the "Nerazzurri" away kit for his 46th birthday, a number that has become his trademark.
LeBron James has become the first-ever Ken doll ambassador in history
This launch names him the inaugural “Kenbassador” for Mattel, making him the first professional male athlete to have his own Ken figure from the Barbie brand.
