Category : Marketing

Gucci enters Formula 1 in partnership with Team Alpine

The luxury brand will become the naming sponsor of Franco Colapinto's team starting in 2027.

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Lionel Messi launches new Stanley flask collection

Ahead of the World Cup, the American brand has activated its partnership with the Argentine superstar.

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Mercado Libre delivers Neymar's trading card in Brazil

The e-commerce multinational capitalized on the number 10's national team call-up to launch a one-of-a-kind product.

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Adidas brings World Cup fever to its boots

The three-stripes brand has unveiled a special pack featuring custom designs dedicated to the tournament's host nations.

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Kylian Mbappé launches custom luxury watch

The French superstar has collaborated with Hublot to design his very first signature timepiece.

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McDonald's to feature its logo on an NBA star's sneakers

The fast-food giant has signed a collaboration partnership with Nike and Phoenix Suns guard Devin Booker.

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Powerade gears up for the World Cup alongside the Argentine National Team

Under the tagline "Dale Power a tu destino" (Give Power to your destiny), the isotonic drink brand has unveiled a collection of custom *Albiceleste* bottles.

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Mercado Libre brings together three F1 drivers for its new campaign

Franco Colapinto, Checo Pérez, and Gabriel Bortoleto star in the e-commerce platform's latest ad spot, "Scooter GP."

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