Category : Marketing
Three NBA players will wear gold logos this season
An activation by Topps, the leading collectibles company (trading cards/figurines).
FC Barcelona and Spotify signed the largest sponsorship deal in world football
The club and music streaming platform extended their partnership until 2030.
Mercado Libre changed Franco Colapinto's car colors
The Argentine driver will display the company's logo in yellow on his BWT Alpine F1 Team car.
Nike will outfit Racing Club starting from the 2026 season
The American brand will once again become the technical sponsor of the Avellaneda club after 18 years, ending its partnership with Kappa.
Newell's Old Boys presented a special Mother's Day jersey
Partnering with technical sponsor AIFIT, Messi's club dyed their kit pink.
Spotify activates its sponsorship with FC Barcelona by adding artist Ed Sheeran as a sponsor
The British musician will present his new album “Play”, whose logo will take the place of the main sponsor on the front of the jersey, marking the seventh musical collaboration between the club and the music platform.
Racing Club and Pirelli join forces to support the community
The tire brand will become an official sponsor of the Avellaneda-based club to promote inclusion, solidarity, and environmental awareness through sports.
Lionel Messi has launched a new fragrance for his personal brand “Messi Fragrances"
The Inter Miami star introduced “Messi Platinum,” his second signature perfume.
