Category : Marketing
Adidas has unveiled Lamine Yamal’s personal logo
The launch was announced in a spot featuring the Barcelona footballer sketching different drafts.
Paris Saint-Germain announced a partnership with WWE
The French club and wrestling organization will collaborate long-term to grow mutual audiences
River Plate has added a jewelry brand as its new official sponsor
The deal is with El Tasador, which has launched an official line of gold bars and jewelry featuring the club’s identity.
LALIGA announced a partnership with Mercado Libre to combat piracy
The Spanish league and e-commerce platform will collaborate to prevent illegal football streams in Latin America
Nike has unveiled the first-ever “signature boot” for a female footballer
It’s for Sam Kerr, whose exclusive boot line is inspired by her hometown, Perth, and her football journey.
Mastercard will put its name on the McLaren F1 team
The payment services leader will have naming rights for the McLaren Mastercard Formula 1 Team starting in 2026
Adidas unveiled the new UEFA Champions League and Women's Champions League match balls
Inspired by zodiac signs and the northern lights respectively, they'll be used during the 2025-26 season's first phase
Starbucks opened a store at Santiago Bernabéu Stadium
This marks their first football stadium location and largest Spanish branch of the coffee chain
