Category : Marketing
UEFA Champions League debutants feature special jersey patch
With the kickoff of the 2026/27 European tournament, players making their competition debut sported a unique sleeve detail introduced by UEFA in partnership with Topps.
Liverpool FC announces landmark partnership with Turkish Airlines
The flag carrier of Turkey will become the primary shirt sponsor for the Reds starting in the 2027–28 season.
Hyundai becomes official UEFA Champions League sponsor
The South Korean automaker has signed a five-year agreement running through 2031 with Europe's premier club competition.
Mastercard enters Colombian football for the first time as primary sponsor
Global payments giant Mastercard has announced a landmark partnership with Internacional de Bogotá, making the club the first in Colombia to secure the brand as its primary shirt sponsor.
Chelsea FC unveils new primary shirt sponsor
The Blues announced a multi-year partnership with US fintech firm Circle.
FC Barcelona announces partnership with EgyptAir
Egypt's flag carrier has become an official sponsor of the defending LaLiga champions.
Viral Brasileirão moment turns into a Stadium Billboard
Chocolate brand BIS capitalized on global viral coverage featuring a Coritiba defender to execute a clever venue marketing activation.
"Hand of God" match ball fetches $3.35 million at auction
The iconic Adidas Azteca from the historic 1986 Argentina vs. England World Cup quarterfinal officially entered the ranks of the most expensive football memorabilia in history.
