Category : Marketing
The Rise of Fake Football Jerseys Around the World
In recent years, there has been a surge in the purchase and sale of imitation sportswear, mainly originating from China and Thailand.
Allianz extended its agreement with the Olympic and Paralympic Games
The German multinational will continue as a sponsor of the competitions until 2032, under the category of “worldwide official insurance partner.”
Adidas unveils the Celestial Victory boot pack
The pack includes a special edition of each of the brand's iconic models: Predator 25, F50, and Copa Pure II.
Pax Assistance adds a new sponsorship in Argentine football
The company dedicated to providing travel services has become an official sponsor of Racing Club.
The 2025 Club World Cup and 2026 World Cup will contribute $62 billion to global GDP
FIFA published two studies on the estimated economic impact of both tournaments in collaboration with the World Trade Organization (WTO).
Betting Companies Dominate Main Sponsorships in South America
At Marca en Zona, we reviewed the main sponsor categories of the clubs participating in the group stage of the 2025 CONMEBOL Libertadores.
Skechers honors Harry Kane with a special edition boot
The American brand celebrates the English striker’s goal-scoring records with a design inspired by his historic season at Bayern Munich.
Adidas unveils Boca Juniors' new jersey
On the club’s 120th anniversary, the German brand released Boca’s third kit for the 2025 season.
