Adidas brings retro style back to MLS
Following the success of its first two editions, the three-stripes brand unveiled the 2026 "Archive Collection" for eight North American league franchises.
SS Lazio forced to cut ties with main sponsor over Serie A regulations
The Italian side terminated its contract prematurely with Polymarket, an online platform that operates as a prediction market.
Is Kylian Mbappé leaving Nike?
Over the past few days, French and Spanish media outlets reported that the Real Madrid star may end his long-standing partnership with the brand that has sponsored him since age nine.
Red Bull welcomes Vozinha to Colo-Colo
The energy drink giant executed a unique brand activation during the official presentation of the Cape Verdean goalkeeper.
Google Gemini continues football expansion through PSG partnership
Google Gemini continues football expansion through PSG partnership
Croatia national team announces Adidas partnership
Following a 26-year tenure with Nike, the European side will feature the three-stripes brand as its official technical sponsor.
The key factors behind FIFA’s political infighting and conflict with UEFA
World football’s governing body finds itself embroiled in a major crisis just days after President Gianni Infantino unveiled a proposal to establish FIFA Forward Enterprise (FFE), a dedicated commercial branch created to manage World Cup rights and operations.
Can FIFA privatize the World Cup?
In recent days, football's governing body unveiled a project to create a dedicated entity to manage its commercial events and operations.
