Brahma promises free beer if Brazil wins the World Cup
The brand has taken its "Tá Liberado Acreditar" (It's Allowed to Believe) campaign to the next level, featuring Ronaldo Nazário as the headline star.
David Luiz puts the finishing touch on Mastercard's activation in Budapest
The historic Brazilian defender took part in the final Priceless event hosted by the company in the Hungarian capital.
Javier Zanetti features in Gatorade's activation in Budapest
Ahead of the UEFA Champions League final, the historic Argentine full-back took part in a football clinic alongside the finalists of the "Gatorade 5v5" tournament.
Adidas dominates among Argentina's national team squad
The three-stripes brand holds sponsorship deals with 17 of the 26 players called up by Scaloni for the 2026 World Cup.
Roberto Carlos and Gilberto Silva surprise Mastercard guests in Budapest
The Brazilian icons shared a Priceless dinner in the build-up to another UEFA Champions League final.
Paulo Dybala invests in Argentine startup merging football with AI
The World Cup champion has signed on as a founding partner of LDP Tech.Ai, a platform developed by the company Libro de Pases.
Puma unveils official match balls for Europe's top leagues
The German brand has launched the NITRO models for the Premier League, Serie A, and LaLiga.
Gucci enters Formula 1 in partnership with Team Alpine
The luxury brand will become the naming sponsor of Franco Colapinto's team starting in 2027.
