Brahma promises free beer if Brazil wins the World Cup

The brand has taken its "Tá Liberado Acreditar" (It's Allowed to Believe) campaign to the next level, featuring Ronaldo Nazário as the headline star.

"R9" stars in the main commercial, announcing that if the Canarinha secures its sixth World Cup title, Brahma will unlock all the beer "that hasn't been drunk for celebrations over the last 24 years."

The distribution will roll out through supermarkets, bars, and the Zé Delivery app across Brazil, subject to a per-person limit verified by national ID. The giveaway will kick off on the day of the final and extend over several days of celebration.

This initiative mirrors the concept of the "Bring Home The Bud" campaign organized by Budweiser for Qatar 2022, when the brand was unable to sell its stock in the host nation and instead shipped the beer to Argentina following their tournament victory.