First 3D-printed boots make debut in MLS match
Adidas debuted its innovative RAP project on the feet of Philadelphia Union player Cavan Sullivan.
Paris Saint-Germain announces electric car company as new sponsor
Chinese company BYD Auto has become the "official automotive partner" of the back-to-back UEFA Champions League champions.
Mastercard Offers Exclusive Experiences Alongside Inter Miami
The financial services company is leveraging its brand-new partnership with the MLS franchise through a series of "Priceless" events.
Vozinha breaks record on sports memorabilia auction platform
The Cape Verde goalkeeper's shirt reached a value of 11 thousand euros on MatchWornShirt, a platform specialized in sports collectibles.
Adidas unveils new UEFA Champions League match ball
The three-stripes brand revealed the official match ball for the group stage of the 2026/27 season.
Under Armour presents a special gift for Ferran Torres and Pedro Porro
The American brand gifted custom championship rings to its ambassadors on the Spanish national team.
FIFA to award custom championship rings to World Cup winners
For the first time ever, the team that claims the World Cup title will receive a premium award modeled after traditional American sports culture.
Airbnb gives away 50 tickets for the World Cup final
Ahead of the highly anticipated clash between Argentina and Spain, the accommodation-sharing platform activated its FIFA partnership with a unique promotional campaign.
