Adidas merges football and motorsport in new Real Madrid collection
The three-stripes brand gears up for the Spanish Grand Prix, where the Spanish giants serve as an official event partner.
UEFA Champions League debutants feature special jersey patch
With the kickoff of the 2026/27 European tournament, players making their competition debut sported a unique sleeve detail introduced by UEFA in partnership with Topps.
Liverpool FC announces landmark partnership with Turkish Airlines
The flag carrier of Turkey will become the primary shirt sponsor for the Reds starting in the 2027–28 season.
Hyundai becomes official UEFA Champions League sponsor
The South Korean automaker has signed a five-year agreement running through 2031 with Europe's premier club competition.
Visa becomes official sponsor of River Plate
El Millonario announced a multi-year partnership with the payment processing giant, coming months after rival Mastercard struck a similar deal with Boca Juniors.
Coca-Cola forces recall of retro Fluminense shirts
The beverage giant issued a cease-and-desist notification to the manufacturer of two vintage-style kits inspired by the club's 1992-93 season.
Mastercard enters Colombian football for the first time as primary sponsor
Global payments giant Mastercard has announced a landmark partnership with Internacional de Bogotá, making the club the first in Colombia to secure the brand as its primary shirt sponsor.
Chelsea FC unveils new primary shirt sponsor
The Blues announced a multi-year partnership with US fintech firm Circle.
