Budweiser celebrates 40 years as World Cup sponsor with a unique launch
The American beer brand has introduced a limited-edition collection of bottles and cans featuring the logos of the last 11 World Cups.
A special jersey unites a football club and a rugby club
Toulouse FC and Stade Toulousain will both wear the same garment designed by Nike.
Adidas presents limited edition boots honoring Kaká
The new Predator model is the first in history to feature the signature of the Brazilian football legend.
The "Messi effect" dominates UE Cornellà’s social media
The Spanish club acquired by the Argentine star has seen its Instagram following multiply nearly 15 times over.
Diego Forlán surprises fans in Costa Rica alongside Mastercard Latam
The Uruguayan legend participated in a UEFA Champions League event hosted by the competition's official sponsor and the Bank of Costa Rica.
Lionel Scaloni and Roberto Ayala star in new Gancia campaign
Members of the Argentine national team's coaching staff are headlining the latest World Cup initiative from the aperitif brand.
Adidas stands out among technical sponsors for the 2026 World Cup
With the group stage 100% confirmed, we review the brands dressing the national teams participating in the grand tournament.
Uber acquired the naming rights of a Brazilian club
The ride-hailing app capitalized on the name coincidence and signed a sponsorship deal with Uberlândia EC of Serie D.
