Nike launched new boot pack in collaboration with EAFC

The 'Phantom 6 x EA' feature special designs in white and black versions

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FIFA increased by 70% the prize money for clubs releasing players to the 2026 World Cup

For the first time, the world football governing body will distribute $355 million among clubs that release their players to participate in the tournament.

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Lamine Yamal became a Nesquik ambassador

The young star led the campaign “No te rayes y sigue jugando” (“Don’t stress, just keep playing”), aiming to inspire kids with values and a spirit of perseverance.

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Quilmes launched new campaign featuring Angel Di María and Franco Colapinto

"Me gusta Argentina, me gusta Quilmes" celebrates the brand's connection with Argentinians and their country

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AFA partnered with Alma de Campeón to launch a unique product

A "video card" featuring a screen with a 5-minute documentary about Argentina's 2022 World Cup victory

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Adidas has unveiled a special Bayern Munich jersey to celebrate 190 years of Oktoberfest

The shirt features an exclusive crest dedicated to the traditional Bavarian festival alongside the Bayern emblem and uses Adidas’ classic Trefoil logo.

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Enzo Fernández launched as a model

The world champion became ambassador for EQUUS, an Argentine menswear brand.

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Racing de Santander presented a jersey to raise awareness about wildfires

The Cantabrian club, through its Foundation, launched a unique campaign to highlight this phenomenon in Spain.

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