Category : Marketing
Deftones launches apparel collaboration with Pumas UNAM
Ahead of their show in Mexico City, the iconic nu-metal band has teamed up with the club through their official merchandise.
Brazil follows Argentina’s lead with Google as new sponsor
The Canarinha has reached an agreement to utilize Gemini AI, following a similar move made by the Argentine national team less than a month ago.
River Plate incorporates AI to measure sponsor impact
"El Millonario" has partnered with Seenka Media Intelligence, an Argentine firm specializing in advertising monitoring.
Coca-Cola to feature World Cup stickers on its labels
The tournament's official beverage sponsor has announced a special collaboration with Panini ahead of North America 2026.
The 2026 World Cup names its official whisky
Buchanan's has activated its sponsorship of the flagship international tournament with the launch of a limited-edition bottle collection.
Vinícius Júnior named global ambassador for Havaianas
The Brazilian national team star has become the face of the iconic flip-flop brand in a partnership focused on the 2026 World Cup.
Adidas launches special World Cup ball collection
The "Three Stripes" brand is building anticipation for the major international tournament with new editions of the Trionda match ball.
Federico Valverde becomes Mercado Libre ambassador
The Real Madrid star has been named the new face of the e-commerce platform in Uruguay.
