Category : Marketing

Adidas unveils new River Plate and Boca Juniors jerseys

To debut at Club World Cup and be used throughout 2025/26 season

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The marketing nuance in Messi's new Hard Rock Cafe collab

The hotel/restaurant chain released a customized '10' jersey for the Argentine star with clever tournament references

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Adidas returns as Sevilla FC kit supplier after 40-year absence

The three-stripe brand becomes the Spanish club's new technical sponsor

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Bundesliga to implement AI-powered virtual advertising

The German league partnered with Swiss company UniqFEED to manage broadcast advertising graphics

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Neymar and Ronaldo Nazário star in new Mercado Libre campaign

The Brazilian national team icons promote a special discount on the e-commerce platform

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Segundo Castillo sanctioned for Ecuador National Lottery campaign

The Barcelona SC manager was fined $50,000 by CONMEBOL for "ambush marketing."

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Santos FC's alternate jersey outsold home kit by 70%

The turquoise jersey, launched May 30, surpassed sales of the primary kit released in February, according to Netshoes and Santos Store data.

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Qatar Airways Becomes the Official Airline of the FIFA Club World Cup 2025

The airline joins as an official sponsor of the tournament, playing a prominent role among the event’s brands and offering exclusive experiences to fans throughout the competition.

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