Xavi Hernandez surprises the most solo fan of the UEFA Champions League
The legendary midfielder starred in a unique Heineken activation during the final in Budapest.
The beer brand tracked down Foster Robinson, a fan who had traveled alone to the match between PSG and Arsenal and purchased a ticket for the single most isolated seat in the stadium. Heineken then installed a small green armchair right next to him.
Ahead of kickoff, Xavi made a surprise appearance, sat down next to Robinson, and chatted about FC Barcelona and the Champions League, in an action tied to the "Fans have more friends" campaign.
Heineken has served as an official sponsor of the UEFA Champions League since 1994, standing as one of the competition's longest-running partnerships alongside Mastercard.
