Category : Marketing
TAG Heuer launches special edition Formula 1 timepiece
The luxury watchmaker has activated its partnership with the racing world with the new "Connected Calibre x F1 Smartwatch."
Tequila Don Julio taps Roberto Carlos and Thierry Henry for special launch
The brand has unveiled a limited-edition 2026 World Cup bottle alongside the two legendary world champions.
Givova signs its first brand ambassador in Argentina
The Italian sportswear brand has partnered with Fernando Alarcón, the central defender and captain of Instituto de Córdoba.
Cristiano Ronaldo becomes a shareholder in Spanish club
The Portuguese superstar has acquired a 25% stake in UD Almería, currently competing in the Spanish second division.
Iconic "Big Head" figurines return for the 2026 World Cup
Candide, the Brazilian toy manufacturer, has secured the official FIFA license to relaunch the iconic "cabezones" figurines that gained fame in the '90s.
Nike unveils new special edition boots for Kylian Mbappé
The "Mercurial Superfly Mbappé" marks the French star’s first signature release of 2026.
Spanish National Team adds Hellmann's and Skip as new sponsors ahead of 2026 World Cup
The RFEF has reached a commercial agreement with Unilever, the multinational consumer goods giant.
Chelsea FC announces AI firm as new main sponsor
IFS.ai will feature on the "Blues'" jersey for the remainder of the 2025/26 season.
