Category : Marketing
Paris Saint-Germain announces electric car company as new sponsor
Chinese company BYD Auto has become the "official automotive partner" of the back-to-back UEFA Champions League champions.
Mastercard Offers Exclusive Experiences Alongside Inter Miami
The financial services company is leveraging its brand-new partnership with the MLS franchise through a series of "Priceless" events.
Vozinha breaks record on sports memorabilia auction platform
The Cape Verde goalkeeper's shirt reached a value of 11 thousand euros on MatchWornShirt, a platform specialized in sports collectibles.
Adidas unveils new UEFA Champions League match ball
The three-stripes brand revealed the official match ball for the group stage of the 2026/27 season.
Airbnb gives away 50 tickets for the World Cup final
Ahead of the highly anticipated clash between Argentina and Spain, the accommodation-sharing platform activated its FIFA partnership with a unique promotional campaign.
Louis Vuitton unveils official World Cup Trophy travel case
Continuing a tradition that began in 2010, the French luxury fashion house will once again be responsible for delivering the trophy to the World Cup final.
Adidas unveils the official match ball for the World Cup Final
The "Trionda Final" will be used exclusively during the tournament's semi-finals, third-place playoff, and the final match.
How Erling Haaland’s hair ties turned into a multi-million dollar business
The "Android" invested in Kknekki back in 2023, the Scandinavian brand he uses to secure his iconic hairstyle on and off the pitch.
