Category : Marketing
Emirates enters German football through Bayern Munich
The airline signed its first sponsorship deal in Germany, running until 2032
Borussia Dortmund signed a partnership with an electric car company
The German club teamed up with Swedish automaker Polestar in a deal running through 2028
Bullpadel launched an exclusive line of rackets for Argentina
The ONYX 2025 collection was developed by Bullpadel Sport Spain and will be available only in the Argentine market.
CONMEBOL announces partnership with Puma Energy
The oil company will become a Local Partner of the CONMEBOL Libertadores and CONMEBOL Sudamericana.
Arsenal FC signed a partnership with Stanley 1913
The collaboration kicks off with the launch of the Stanley 1913 x Arsenal FC collection — a line of premium, high-performance hydration and barware products.
Walmart Becomes an Official Partner of MLS and Leagues Cup
The partnership aims to generate fan momentum leading up to the 2026 World Cup, which will take place in the United States, Mexico, and Canada.
Umbro and Nacional unveiled a new fan-designed jersey
This will be the alternative kit worn by "El Bolso" during the 2025-26 season
FC Barcelona pays tribute to Kobe Bryant with their alternate jersey
This partnership introduces the brand of the NBA legend, Mamba Mentality, replacing Nike’s traditional Swoosh, with the goal of inspiring the next generation of athletes around the world.
