Category : Marketing
Ricardo Calafiori becomes the first official underwear ambassador in Adidas history
The Arsenal defender stars in the new ‘Active Flex Collection’ underwear line, serving as the campaign’s main face.
Brazil loses four sponsors one year before the FIFA World Cup 2026
GOL Linhas Aéreas, Mastercard, Pague Menos, and TCL Semp have decided not to renew their partnership with the Brazilian national team, reducing the number of official sponsors from 16 to just 5.
The FIFA Club World Cup 2025 trophy is coming to Argentina
As part of the Superclásico, it will visit Buenos Aires between April 25 and 30, with River Plate and Boca Juniors as hosts.
Puma launched limited edition boots in collaboration with Porsche
The German multinational continues its “King” line, which combines football with the classic “911” models from the automotive company.
Inter Miami Unveils Special “One Planet” Jersey
As part of the Week of Service, an annual MLS initiative where clubs carry out social and environmental actions in their communities, the team launched this jersey to reaffirm the league’s commitment to environmental care and sustainability.
FIFA announced American Airlines as the official airline of the 2026 World Cup.
The U.S. company has secured the rights for air transportation during the FIFA World Cup 26 in Canada, Mexico, and the United States, in collaboration with Qatar Airways, FIFA’s global airline partner until 2030.
The Impact of Brand Sponsorship in Sports
The First Sports Marketing Study and the Impact of Sponsorship on Brands®, presented by D’Alessio IROL® and Claudio Destefano on April 16 at the TOP Museum, highlights that sports sponsorship is consolidating as a key strategic tool for companies, far beyond simple visibility.
FIFA has unveiled the posters for the 16 host cities of the 2026 World Cup
Each poster represents the cultural identity of its city, combining traditional elements, football, and heritage, while also reflecting the essence of the three host countries: Canada, the United States, and Mexico.
