Paris Saint-Germain announces electric car company as new sponsor
Chinese company BYD Auto has become the "official automotive partner" of the back-to-back UEFA Champions League champions.
Under a deal running until 2029, the automaker will supply vehicles for PSG's men's and women's squads, in line with most top-tier European football car partnerships.
Players will feature in commercial campaigns for BYD, and the brand will have a presence at the Parc des Princes stadium through fan activations.
BYD Auto continues its expansion into global football, adding to its sponsorship portfolio that already includes Manchester City, Inter Milan, Corinthians, and a presence at UEFA Euro 2024.
