Category : Marketing
AFA Adds Two New Regional Sponsors
The Argentine Football Association has announced a partnership with PU Prime, the Canadian online trading fintech, and the banking entity HSBC.
Puma releases a special edition of its iconic boots for the Japanese Grand Prix
The German multinational continues its Racetrack Series, which blends football and Formula 1.
Liga BBVA MX Launches a Campaign Dedicated to Its Fans
Introducing “La Liga de la Afición”, an initiative by Mexico’s top-tier football league aimed at a brand reconstruction to strengthen its identity with supporters.
Manchester City announces partnership with Viagogo
The ticket sales platform has become an official partner of the club through a multi-year agreement.
Genoa Pays Tribute to Boca Juniors on Their 120th Anniversary
The Italian club has unveiled its fourth kit to celebrate the bond between the two teams, as the Argentine side was founded in 1905 by immigrants from Genoa.
The Sale of the Boston Celtics Becomes a Record-Breaking Deal in the U.S.
Businessman Bill Chisholm has reached an agreement to acquire 100% of the Celtics for $6.1 billion, making him the team’s majority shareholder.
Pedri becomes a new ambassador for Decathlon
The FC Barcelona player has signed with the French brand, although he will continue wearing Adidas boots.
Real Betis launched a jersey inspired by Naruto
The jersey was designed as a tribute to the famous anime for the second edition of Betis Week in Tokyo, an international activation that began in 2024 with the goal of bringing the Spanish club closer to the Japanese audience.
