Snoop Dogg drops apparel collection with Swansea City AFC

The American rapper has released his first official merchandise with the club in which he holds a minority stake.

Created in collaboration with the brand Legends and his record label, Death Row Records, the clothing line features designs that blend the "Swans" crest with Snoop’s signature imagery and typography. The collection includes hoodies, t-shirts, and training gear.

The producer and entrepreneur became a co-owner of the Welsh side in July 2025, joining a star-studded ownership group that includes football legend Luka Modrić. Snoop has stated his ambition is to see Swansea return to the Premier League and transform the club into a global brand.

This is far from Snoop Dogg's first sporting venture; his spirits brand, Gin & Juice, recently became the title sponsor of an NCAA football Bowl game. Additionally, he serves as an honorary coach for Team USA, with whom he also launched a dedicated apparel line.