Category : Marketing
Pepsi unveils new "Wear-A-Ball" campaign
The brand launched an innovative ball that transforms into a jacket, developed with British entrepreneur Clint419 and media outlet COPA90.
AFA introduced three travel companies as official agencies of the Argentine National Team
Somos Argentina, Modo Vuela, and Mundo Tour Sports will be the tourism companies in charge of accompanying La Albiceleste in all international competitions during the 2025–2026 cycle, including the highly anticipated FIFA World Cup 2026.
Carlos Alcaraz Becomes Global Ambassador for Danone
The food production brand has announced the Spanish tennis player as the face of the company, aiming to promote healthy lifestyle habits among younger generations and inspire future athletes.
Más+ by Messi officially partners with AFA
The isotonic drink brand owned by the Argentine captain is now the "official hydration partner" of the national team.
Kylian Mbappé becomes official ambassador for Dior
The French footballer stars in the new “I’m Ready” collection by the renowned luxury fashion brand.
The 'Messi Effect' remains strong at Paris Saint-Germain
The French club celebrated the Argentine star's birthday with a special detail in their post: his jersey remains available for purchase
Does FIFA implement hydration breaks for advertising purposes?
During the 2025 Club World Cup, matches are paused so players can hydrate, while the official broadcast shows close-ups of bottles with sponsored isotonic drinks.
LeBron James stars in Amazon’s new campaign, “What’s Next?”
The American brand builds the narrative around a question that feels inevitable at this point in his career: What comes after retirement?
