Category : Marketing

Nike and Skims team up to launch a new sportswear brand

Introducing NikeSkims, an exclusive women’s line featuring training apparel, footwear, and accessories.

Read More

Mercado Libre Becomes an Official Sponsor of BWT Alpine F1

The Argentine brand will be featured on the team’s car during the 2025 season.

Read More

Más+ by Messi becomes an official sponsor of Inter Miami CF

The isotonic drink brand created by Leo Messi will now be the club’s “Official Hydration Partner” for the entire team and staff.

Read More

The "James Rodríguez Effect" in Mexico

The arrival of the Colombian '10' to Club León created a frenzy in Liga MX, now reflected in a rise in ticket prices.

Read More

PUMA brings together Neymar Jr. and LaMelo Ball for the launch of the “Creativity” pack

This collection will include an exclusive version of the Future 8 boots, featuring a mix of orange, purple, pink, and mint green.

Read More

New Balance lands in Germany with Bayer Leverkusen

The American brand will be the technical sponsor of the reigning Bundesliga champions and, for the first time, will outfit a team in that country.

Read More

How much did the Lakers spend on Luka Dončić’s debut?

Every fan who attended the game received a special gift from the franchise, with a total cost of $760,000.

Read More

Nike bids farewell to the Premier League with three reissues of historic balls

Before ending its contract with the English league, the American brand has re-released some of the most iconic footballs from its time as the official technical sponsor.

Read More