Givova signs its first brand ambassador in Argentina

The Italian sportswear brand has partnered with Fernando Alarcón, the central defender and captain of Instituto de Córdoba.

As part of the agreement, the player will wear the "Imperio" boot model, crafted from natural leather and featuring a distinctive light blue and white colorway.

This marks the first time the brand has signed an individual sponsorship deal with a footballer in the country, as its previous domestic agreements were exclusively focused on club partnerships.

Givova first entered the Argentine market in 2019 as the kit supplier for Talleres de Córdoba. Since then, it has served as the technical sponsor for Belgrano, Banfield, and Newell's, and currently outfits Instituto, Unión, and Gimnasia La Plata. The brand also manufactures the official match ball for AFA's futsal tournaments.