Stella Artois released a special edition can in tribute to Wimbledon

The official sponsor of the Grand Slam activated its sponsorship by removing the red and gold from its iconic can, turning it completely white with purple and green accents — the tournament’s official colors.

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River Plate arrives in Spain with its youth academy

The club will develop a training center for young players in Madrid, in partnership with T3N Sports & Investments and with the presence of former players like Javier Saviola and Alejandro Domínguez.

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Adidas has unveiled the ball that will be used in the final of the FIFA Club World Cup.

The “Adidas 2025 FIFA Club World Cup Final Pro Ball” will be used in the semifinals and the tournament’s decisive match.

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Mercado Libre turned the grass into a barcode

The company activated its sponsorship at Arena Pacaembú Stadium during the legends match between Corinthians and Boca Juniors.

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LEGO made the Formula 1 trophies

The toy brick company kicked off its sponsorship with a unique touch at the British Grand Prix.

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Adidas unveiled the new ball for Argentine football

Together with AFA, the German multinational launched the "Argentum 25," which will be used starting with the Torneo Clausura.

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FC Barcelona broke the sales record with its new home jersey

The Catalan team’s marketing strategy was key to reaching this milestone from day one of its release.

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Claro Argentina has become an official sponsor of the BWT Alpine Formula One Team and Franco Colapinto.

The Latin American telecommunications brand will serve as the regional partner for the remainder of the 2025 season.

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