Adidas revives classic designs and crests for MLS
The three-stripe brand launched the "MLS Archive Collection," featuring jerseys inspired by 1990s and 2000s soccer styles.
Manchester City and Puma signed the most expensive deal in Premier League history
The German brand renewed as technical sponsor until 2035
Ronaldo Nazário stars in Brahma’s new campaign as the “president” of the “Sociedade Anônima da Brahma” (Brahma Corporation).
The initiative, in collaboration with Ambev, proposes that 10% of the value of beer purchases made through the Zé Delivery app be converted into direct investment for the associated football clubs.
FIFA launched new hospitality packages for the 2026 World Cup
In partnership with On Location, the federation released various luxury experience packages for Mexico, Canada, and USA
Zlatan Ibrahimović stars on the cover of EA FC26 Ultimate Edition
The Swedish player returns to the video game franchise by recreating a famous photo from his youth, paying tribute to his idol Ronaldo Nazário.
Stanley 1913 launched a new collection in collaboration with Lionel Messi
The global leader in thermal products renews its partnership with the Argentine star
PUMA dominates CONMEBOL Libertadores 2025 technical sponsors
With one month left until the Round of 16 begins, we review the brands outfitting participating teams
Was the Player of the Match award good business for Michelob Ultra?
Due to legal and religious reasons, the official beer of the 2025 Club World Cup couldn't display its branding on 20 of the tournament's "Superior Player of the Match" awards.
