Kylian Mbappé becomes official ambassador for Dior
The French footballer stars in the new “I’m Ready” collection by the renowned luxury fashion brand.
The 'Messi Effect' remains strong at Paris Saint-Germain
The French club celebrated the Argentine star's birthday with a special detail in their post: his jersey remains available for purchase
Does FIFA implement hydration breaks for advertising purposes?
During the 2025 Club World Cup, matches are paused so players can hydrate, while the official broadcast shows close-ups of bottles with sponsored isotonic drinks.
River Plate and Boca Juniors among clubs with most members at 2025 Club World Cup
According to Transfermarkt data, Argentina's two giants rank top 4 in membership numbers among tournament participants
The price gap in football broadcasting
A standout feature of the Club World Cup is its free availability on DAZN - unlike most global leagues
LeBron James stars in Amazon’s new campaign, “What’s Next?”
The American brand builds the narrative around a question that feels inevitable at this point in his career: What comes after retirement?
Burger King launched creative campaign featuring Ronald Araújo
The Uruguayan defender became the brand's new ambassador, with clever name-related jabs at competitors
The unique detail in Boca Juniors players' boots
Kevin Zenón, Milton Giménez and Carlos Palacios wore modified Nike Mercurial Vapor XVI against Benfica
