Leo Messi to have his own stand at Inter Miami’s stadium
The MLS franchise has officially named a section of the new Nu Stadium the "Leo Messi Stand."
Coca-Cola to feature World Cup stickers on its labels
The tournament's official beverage sponsor has announced a special collaboration with Panini ahead of North America 2026.
Atlanta's Mercedes-Benz Stadium to break FIFA regulations
One of the key venues for the 2026 World Cup will be allowed to display its primary sponsor, despite strict tournament guidelines normally prohibiting it.
The 2026 World Cup names its official whisky
Buchanan's has activated its sponsorship of the flagship international tournament with the launch of a limited-edition bottle collection.
Vinícius Júnior named global ambassador for Havaianas
The Brazilian national team star has become the face of the iconic flip-flop brand in a partnership focused on the 2026 World Cup.
Adidas launches special World Cup ball collection
The "Three Stripes" brand is building anticipation for the major international tournament with new editions of the Trionda match ball.
Federico Valverde becomes Mercado Libre ambassador
The Real Madrid star has been named the new face of the e-commerce platform in Uruguay.
Carlos Tévez opens his first padel club
In partnership with Bullpadel, the current Talleres head coach has inaugurated a new sports center under his Academia Apache 32 brand.
