Más+ by Messi officially partners with AFA
The isotonic drink brand owned by the Argentine captain is now the "official hydration partner" of the national team.
The unique feature of the Man of the Match award at the Club World Cup
The "Superior Player of the Match" is awarded by Michelob Ultra beer, but several footballers receive it without branding for various reasons.
Newell’s Old Boys names a new stand “Lionel Messi”
On Leo Messi’s 38th birthday, La Lepra announced through an emotional video that the newly constructed stand at their stadium will be named after the captain of the Argentine national team.
Why did Auckland City's goalkeeper play without a main sponsor on his jersey?
Nathan Garrow played against Benfica and Boca Juniors without the Michelob Ultra beer sponsorship due to his age and US laws.
CONMEBOL launches the second season of NOTIFULBO
The South American Football Confederation presents the second part of the animated children’s series inspired by the historic champions of the CONMEBOL Libertadores.
Kylian Mbappé becomes official ambassador for Dior
The French footballer stars in the new “I’m Ready” collection by the renowned luxury fashion brand.
The 'Messi Effect' remains strong at Paris Saint-Germain
The French club celebrated the Argentine star's birthday with a special detail in their post: his jersey remains available for purchase
Does FIFA implement hydration breaks for advertising purposes?
During the 2025 Club World Cup, matches are paused so players can hydrate, while the official broadcast shows close-ups of bottles with sponsored isotonic drinks.
