AFA adds a new regional sponsor for 2026
Just days after announcing its partnership with Lexar, the Argentine football governing body has officially named ATFX as a sponsor for Asia and the Americas.
TikTok will feature exclusive 2026 World Cup content
FIFA has selected the social network as its first-ever "Preferred Platform," aiming to boost fan interaction and unlock new broadcasting possibilities for the expanded 48-team tournament.
Sprite echoes Leo Messi's comments with a clever post
Despite being a Pepsi ambassador, the number 10 declared that his favorite alcoholic drink is wine with Sprite, and the brand wasted no time reacting on social media.
Lenovo and FIFA announce AI-powered technological innovations for the 2026 World Cup
The Chinese company has activated its sponsorship of the competition with a series of modernizations for officiating, national delegations, and fans.
Adidas celebrates 25 years as technical sponsor of the UEFA Champions League with a special ball
This is the third model the brand will provide for the European competition during the 2025-26 season.
AFA reaches 46 official sponsors with Lexar
The computing products brand has become a global main sponsor of the national teams.
Real Madrid sells a book for nearly 6 thousand euros
"Corazón Blanco" was crafted over 5 years, and only 2,998 copies were produced.
Vélez Sarsfield starts 2026 with two new sponsors
The Indian motorcycle company Bajaj and the medication brand Dioxaflex will feature their logos on the "Fortín" apparel.
