Mercado Libre to back Franco Colapinto for another season
The e-commerce giant has renewed its sponsorship agreement with the BWT Alpine F1 Team.
La Liga announces "Retro Weekend" takeover
For one round of the Spanish championship, clubs will take the pitch wearing kits inspired by iconic historical editions from their archives.
Ronaldo Nazário becomes the new face of Rexona
Looking ahead to the 2026 World Cup, "O Fenômeno" has joined forces with one of the tournament's official sponsors.
McDonald's taps into F1 fever with Red Bull on their menu
Just days away from the Australian Grand Prix, the fast-food giant has added Red Bull energy drinks to its menu across select locations in Australia.
AI joins the Argentine National Team via Google
The tech giant has become an official sponsor of the "Albiceleste" through its Google Gemini platform.
The Mexican National Team unveils its own custom Alexa
Amazon has activated its partnership with "El Tri" through a one-of-a-kind tech launch.
Inter Miami’s new home secures naming rights partner
The club has announced a landmark deal with Nubank, the Brazil-based financial services giant.
Adidas unveils new Lamine Yamal signature boots
The F50 "Heartbreaker" marks the third personalized model for the Spanish phenom.
