Mercado Libre turned the grass into a barcode
The company activated its sponsorship at Arena Pacaembú Stadium during the legends match between Corinthians and Boca Juniors.
LEGO made the Formula 1 trophies
The toy brick company kicked off its sponsorship with a unique touch at the British Grand Prix.
Adidas unveiled the new ball for Argentine football
Together with AFA, the German multinational launched the "Argentum 25," which will be used starting with the Torneo Clausura.
FC Barcelona broke the sales record with its new home jersey
The Catalan team’s marketing strategy was key to reaching this milestone from day one of its release.
Claro Argentina has become an official sponsor of the BWT Alpine Formula One Team and Franco Colapinto.
The Latin American telecommunications brand will serve as the regional partner for the remainder of the 2025 season.
Did Oasis betray Manchester City?
The legendary British band unveiled a collaboration with Irish Premier Division club Bohemian FC.
Premier League announced a partnership with Microsoft
As part of this collaboration, the tech company will become the official cloud and AI partner of the English league’s digital platforms.
Cristiano Ronaldo becomes global ambassador for 2025 eSports World Cup
The Portuguese legend will be the main promotional face of the tournament starting this month in Saudi Arabia.
