Adidas expands F1 presence with Red Bull Racing
The three-stripes brand will become the technical sponsor for Max Verstappen's team starting in 2027.
Spotify activates FC Barcelona sponsorship with Olivia Rodrigo
The American pop star’s personal logo will feature on the Barça jersey, replacing the platform's standard branding.
Budweiser signs Erling Haaland ahead of the 2026 World Cup
The Norwegian striker has become an ambassador for the official beer sponsor of the international tournament.
Adidas remains in German football through new Bundesliga partnership
Despite losing its kit deal with the national team, the three-stripes brand has secured an agreement as the official provider for its home country’s league.
Puma launched a special 2026 World Cup boot collection
The "City Edition" pack pays tribute to five host cities of the major international tournament.
Miami to offer free transportation during 2026 World Cup
The host city government will provide shuttle buses to ensure accessibility to Hard Rock Stadium on match days.
Pets experience the 2026 World Cup with Adidas
The "Three Stripes" brand has introduced an unprecedented line of national team jerseys specifically designed for dogs.
Fernando Redondo surprised Mastercard guests in Guatemala
The Real Madrid legend built excitement for the UEFA Champions League alongside its official sponsor and Banco Industrial.
