Paris Saint-Germain presents the second edition of its 10k race
"We Run Paris" aims to connect fans as a community while creating various opportunities for brand engagement.
Adidas signs the King of Futsal
Brazilian legend Falcão has been named the newest global ambassador for the three-stripes brand.
Manchester United player creates his own padel racket
Diogo Dalot has collaborated with the Portuguese brand Quad Sports to launch a custom design.
The "James Rodríguez effect" takes hold at Minnesota United
Just days after his arrival in MLS, the Colombian number 10 is already driving official merchandise sales and has triggered a massive surge in followers across the franchise's social media platforms.
NBA star invests in Chelsea FC Women
Giannis Antetokounmpo has become a minority shareholder in the "Blues."
The automotive brand targeting global football
BYD, the Chinese electric vehicle manufacturer, signed alliances with Manchester City and Corinthians just days apart.
Five curiosities of the new MLS jerseys
Adidas has launched the away kits for all 30 North American league franchises, and we take a look at the most unique designs.
AFA to broadcast lower league football on its own platform
Following a failure to reach an agreement with television networks, matches for the Primera Nacional, B Metropolitana, Primera C, and Federal A will now be aired on LPF Play.
