LeBron James has become the first-ever Ken doll ambassador in history
This launch names him the inaugural “Kenbassador” for Mattel, making him the first professional male athlete to have his own Ken figure from the Barbie brand.
The Rise of Fake Football Jerseys Around the World
In recent years, there has been a surge in the purchase and sale of imitation sportswear, mainly originating from China and Thailand.
Why did a Leicester footballer wear a different shirt?
Premier League rules state that underage players are not allowed to wear anything related to sports betting or online casinos. That’s why 15-year-old Jeremy Monga wore a special jersey without the team’s main sponsor (BC.GAME).
Allianz extended its agreement with the Olympic and Paralympic Games
The German multinational will continue as a sponsor of the competitions until 2032, under the category of “worldwide official insurance partner.”
Adidas unveils the Celestial Victory boot pack
The pack includes a special edition of each of the brand's iconic models: Predator 25, F50, and Copa Pure II.
Pax Assistance adds a new sponsorship in Argentine football
The company dedicated to providing travel services has become an official sponsor of Racing Club.
The 2025 Club World Cup and 2026 World Cup will contribute $62 billion to global GDP
FIFA published two studies on the estimated economic impact of both tournaments in collaboration with the World Trade Organization (WTO).
Betting Companies Dominate Main Sponsorships in South America
At Marca en Zona, we reviewed the main sponsor categories of the clubs participating in the group stage of the 2025 CONMEBOL Libertadores.
