Franco Colapinto announced the launch of two books about his story
"Soy Franco" and "Nací Para Correr" chronicle his journey to Formula 1 in different styles.
Puma launched its first winter ball for the Premier League
In its debut season as technical sponsor, the brand released the "Under the Lights" edition.
Betano became sponsor of CONMEBOL Women's Nations League
The betting company will sponsor the South American Confederation's new tournament
Three NBA players will wear gold logos this season
An activation by Topps, the leading collectibles company (trading cards/figurines).
Marley Alfajores launches new marketing campaign with Deportivo Riestra
The brand gifted customized boots to goalkeeper Ignacio Arce.
FC Barcelona and Spotify signed the largest sponsorship deal in world football
The club and music streaming platform extended their partnership until 2030.
Mercado Libre changed Franco Colapinto's car colors
The Argentine driver will display the company's logo in yellow on his BWT Alpine F1 Team car.
Inter Milan announced record revenues of over €500 million
The club released its annual report for the 2024/25 season, showing an economic surplus for the first time in 15 years.