Heineken ends 30+ year partnership with UEFA Champions League
Starting 2027, the competition's official beer sponsor will be multinational Ab InBev.
UEFA signed the new sponsorship for 2027-2033, featuring Belgian brewer's brands like Corona and Budweiser.
Heineken has sponsored UEFA Champions League since 1994, and will continue with Women's Champions League through at least 2030. Maintains other major sports partnerships including F1 and Premier Padel.
Ab InBev maintains historic FIFA relationship as World Cup sponsor since 1986, and participated in the recent Club World Cup with Budweiser and Michelob Ultra.
