FIFA announced American Airlines as the official airline of the 2026 World Cup.
The U.S. company has secured the rights for air transportation during the FIFA World Cup 26 in Canada, Mexico, and the United States, in collaboration with Qatar Airways, FIFA’s global airline partner until 2030.
The Impact of Brand Sponsorship in Sports
The First Sports Marketing Study and the Impact of Sponsorship on Brands®, presented by D’Alessio IROL® and Claudio Destefano on April 16 at the TOP Museum, highlights that sports sponsorship is consolidating as a key strategic tool for companies, far beyond simple visibility.
FIFA has unveiled the posters for the 16 host cities of the 2026 World Cup
Each poster represents the cultural identity of its city, combining traditional elements, football, and heritage, while also reflecting the essence of the three host countries: Canada, the United States, and Mexico.
Adidas has released Lionel Messi’s new F50 boots
Inspired by the city of Miami, the “La Vida Tropical” boots will be worn exclusively by the Argentine captain and ten of the world’s most outstanding young talents.
Giannis Antetokounmpo is now the official ambassador of Castrol
The official motor oil partner of the NBA and WNBA has announced a partnership with the league champion, who will be the face of the brand through the 2025-26 season.
The FIFA Volunteer Programme has reached one million participants
Launched in December 2020, the project is designed to involve people from all over the world in the organization and execution of official tournaments and events.
The NBA to open its first official store in Argentina
The basketball league is arriving in the country with a location in Martínez, Buenos Aires.
Kaká Stars in the New Collaboration Between adidas and Kith
The American fashion brand, known for its streetwear focus, teamed up with the German company to launch a limited-edition capsule collection featuring the Brazilian Ballon d’Or winner. The collection transforms retro football style into apparel geared toward casual lifestyle wear.
