Lionel Scaloni and Roberto Ayala star in new Gancia campaign
Members of the Argentine national team's coaching staff are headlining the latest World Cup initiative from the aperitif brand.
Under the slogan "Elegimos creer" (We choose to believe), Scaloni and Ayala disguise themselves among Argentine fans during a match to witness firsthand the euphoria and hope generated by the World Cup.
Gancia will raffle a trip to the United States for two people, a promotional strategy the brand previously implemented for Qatar 2022.
This is not the first time a brand has signed Scaloni as the face of its campaigns; the manager has previously starred in spots for Banco Macro, Coca-Cola, Netflix, Aerolíneas Argentinas, and Shell.
