Category : Marketing

Spotify Activates Its Sponsorship with FC Barcelona with a New Special Jersey

Coldplay's logo will take the place of the main sponsor for El Clásico against Real Madrid on Saturday, October 26.

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Adidas has launched an exclusive edition of custom boots for Jude Bellingham

Designed on the Predator 24 silo, the “Belligold” boots were created in collaboration with the English player himself.

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FIFA Announces Partnership with Lenovo

The Chinese company has become the official technology partner for the 2026 World Cup and the 2027 Women's World Cup.

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Adidas and Real Madrid unveiled a new collection to combat discrimination in football

This is the “Artist Pack,” an initiative by graffiti artist Zeta 1970, in collaboration with the Real Madrid Foundation, celebrating the intersection of art, sport, and social inclusion.

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Brahma has opened the largest brewery inside a stadium in Brazil

It is located at Athletico Paranaense's Ligga Arena, covering 1,381 square meters and accommodating up to 300 people.

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Adidas and Calcio Como 1907 have launched a limited-edition sneaker

Inspired by the “Lago di Como,” they feature a white design with the iconic blue three stripes.

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FC Bayern women’s team and Adidas launched a special edition jersey

With the slogan “LeGer by Lena Gercke,” the jersey sends a message of support during Breast Cancer Awareness Month.

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