Category : Marketing
FC Barcelona will auction Lionel Messi’s locker
The Catalan team has partnered with the auction house Goldin to generate revenue from various items that belonged to the old Camp Nou.
TAG Heuer to Become the Official Watch of F1 in 2025
After 11 years with Rolex as the official watch, Formula 1 has announced the Swiss watchmaker as the new timekeeper of the championship, replacing the iconic green crown.
Adidas arrives at F1 with Mercedes AMG Petronas
The German multinational will be the new official apparel supplier for the team in Formula 1, replacing Puma, which was the technical sponsor for 13 years.
Puma unveils Portugal’s new national team jersey
After 27 years of partnership with Nike, the German brand has presented, for the first time in history, the kits that the team will wear in 2025.
Babolat and Lamborghini joined forces to launch an exclusive padel racket
The French brand, in collaboration with the Italian automaker, designed a limited edition of just 50 units priced at approximately 5,000 euros.
Adidas relaunched a historic Newcastle jersey
To celebrate the 30th anniversary of its first partnership with the club, the German multinational has reproduced the kit from the 1995-1997 season.
Lewis Hamilton will have to drop one of his main sponsors
After confirming his move to Ferrari, the F1 multi-champion will end his contract with Monster Energy due to the team’s exclusivity agreement with the Celsius drink brand.
A NBA Star Signed a Lifetime Deal with Adidas
After winning the NBA Emirates Cup, Damian Lillard accepted a lifetime contract extension with the German brand, becoming the fourth active player in the league to secure such an agreement.
