Brahma has opened the largest brewery inside a stadium in Brazil
It is located at Athletico Paranaense's Ligga Arena, covering 1,381 square meters and accommodating up to 300 people.
Adidas and Calcio Como 1907 have launched a limited-edition sneaker
Inspired by the “Lago di Como,” they feature a white design with the iconic blue three stripes.
FIFA announced a partnership with Konami
After ending a nearly 30-year collaboration with EA Sports, which included the naming rights of the FIFA video games, the Federation has signed an agreement with Konami.
Gonzalo Montiel and Lucas Martínez Quarta have created an eSports company
It’s called TR3X eSports, a gaming and entertainment company with a professional eSports team that will initially compete in FC25.
FC Bayern women’s team and Adidas launched a special edition jersey
With the slogan “LeGer by Lena Gercke,” the jersey sends a message of support during Breast Cancer Awareness Month.
The Colombian national team and Adidas have launched a commemorative jersey for the 100th anniversary of the Colombian Football Federation
It is inspired by the 1945 model, which they debuted in the CONMEBOL Copa América.
The Brands that Celebrated Rafael Nadal
The legendary Spanish tennis player announced his retirement from professional tennis after the Davis Cup, and tributes from his sponsors quickly followed.
Florentino Pérez's Masterstroke
Real Madrid's president has filed a legal appeal regarding the issues surrounding concerts at the Santiago Bernabéu stadium.
