Tequila Don Julio taps Roberto Carlos and Thierry Henry for special launch
The brand has unveiled a limited-edition 2026 World Cup bottle alongside the two legendary world champions.
The French and Brazilian icons participated in a film and photo shoot in Mexico, one of the tournament's host nations. The campaign, titled "The Other Cup," draws a direct parallel between the new bottle design and the original trophy.
The bottle mimics the World Cup trophy with a gold-plated finish and features the official 2026 edition logo on the front. It is set to retail in the United States for $225 starting in April.
Tequila Don Julio is an official sponsor of the 2026 World Cup through Diageo, the multinational beverage giant whose portfolio also includes brands such as Smirnoff, Tanqueray, and Johnnie Walker.
