Tommy Hilfiger launches its first collection of sportswear

The American brand enters a new segment with the premiere in North American spring-summer

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Fila launches its new tennis shoes

Inspired by a classic design of the brand, OT PRO was developed with the active participation of professional athletes to ensure its quality and comfort

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Lay's beats the restart of the Champions League

With Lionel Messi and David De Gea as protagonists, the brand of French fries activates its sponsorship with a funny video that took a short time to go viral

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Fila led her traditional Kid's Day

In the run-up to the start of Argentina Open, the silver sponsor of the ATP tournament, together with the Argentine Tennis Association, carried out different activities for more than 300 children from 20 small schools and neighborhood clubs.

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Asics will dress the Olympic and Paralympic team of Japan with recycled clothing

With the aim of helping to become the first sustainable Olympic Games, the technical sponsor of Tokyo 2020 launched its project "Asics Reborn Wear Project (ARWPJ)"

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Manchester United reaches an agreement with a famous brand of personal care products

Remington becomes new sponsor of the English group in the category of small personal care appliances and together they will collaborate to offer marketing campaigns of great impact

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FIFA launches the "Legendary Squad" campaign

23 great stars are part of a team that are transformed into superheroes to join forces and skills to support women's football and the World Cup France 2019

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Fenix presents its new clothing #BornOfFire

The Uruguayan team seeks to reconnect with their DNA and launches a collection based on the resurgence of the Fenix bird

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