PepsiCo has become the new global partner of Formula 1
The collaboration, which will run until 2030, involves three of its flagship brands: Doritos, Gatorade, and Sting Energy.
Each brand will play a specific role in this alliance. Gatorade will serve as the official sports drink of Formula 1 and the exclusive partner of the Sprint format. Doritos will be positioned as the official snack of the competition. Meanwhile, Sting Energy will be the official energy drink.
It’s worth noting that PepsiCo is returning to Formula 1 for the first time since 2002, when it was the official beverage partner of the Williams team.
