Category : Marketing
Diego Maradona reaches the metaverse
From the hand of Herbit Crab Game Studio, the greatest idol in the history of soccer comes, for the first time, to the digital experience. fans can participate in various activities such as games, challenges and trivia with and about “Pelusa”.
Commonwealth Bank will be the new sponsor of the FIFA Women's World Cup Australia and New Zealand 2023
The bank and the federation will work together on initiatives and activations as the countdown continues to the women's sporting event that will begin next year.
Adidas launches "Family Reunion", its World Cup campaign
Before the start of the World Cup, the sports brand brings together its entire football family, including Lionel Messi, Karim Benzema and Pedri, among others, to celebrate this very special tournament.
Budweiser presents the official song of the World Cup with Paulo Londra
The brand and the Argentine singer presented the song "The World is Yours to Take" throughout Latin America, which is part of the official soundtrack of the 2022 FIFA World Cup.
Globant and Bizarrap team up to take you to the World Cup
The company and the Argentine producer propose to change the lyrics of music session #52, transforming it into a pitch anthem and being able to take two people to the World Cup with the aim of sharing the passion of soccer with the world.
McDonald's launches its limited-edition World Cup burgers
The fast-food chain presents a World Cup menu inspired by flavors that travel the world. The proposal includes hamburgers from McArgentina, McFrance and McJapan.
Bimbo become a global partner of FC Barcelona
The Spanish club and the Mexican company come together in a global agreement in order to promote sports and female talent. The food brand will appear on the sleeve of the women's first team soccer jersey.
Cachamai dresses in light blue and white for the World Cup
The company launches a limited edition of its products dyed with the colors of Argentina. In addition, consumers will be able to enter for incredible prizes and surprises by scanning the QR code on their new merchandise.
