Index

Yerba Mate Natura became the natural sponsor of Franco Colapinto

The Argentine driver continues adding sponsors for his Formula 1 season.

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The second edition of the Sports Innovation Forum is coming to Buenos Aires

The event brings together key players from the technology and innovation industry within the world of sports.

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Franco Colapinto announced his partnership with Uber

The Argentine driver has added a new personal sponsor for his Formula 1 season.

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Lionel Messi unveiled his collectible figure in collaboration with Hard Rock Café.

It is “Captain Messi,” a limited-edition articulated toy that can be obtained with any order from the Hard Rock kids’ menu while supplies last.

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JustEat activated its sponsorship with the UEFA Champions League by surprising a Real Madrid fan

The online delivery company delivered the trophy of the top European competition to a user, with legendary footballers Roberto Carlos and Guti as main figures.

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Puma and ProDirect launched a special edition boot inspired by Formula 1

This is the “Ultra Ultimate x Mexico” model, with a design based on the Autódromo Hermanos Rodríguez, the venue for the upcoming Grand Prix.

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MLS and TikTok Present the “Messi Cam”

Through an agreement between the short video platform and the league, the debut of the Argentine star in the MLS playoffs will be broadcast with a camera focused on him for the full 90 minutes.

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Lionel Messi and Bad Bunny merge in a special Adidas collection

The collection features a line of Gazelle sneakers and F50 boots, both customized in the style of each one of them.

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