River Plate's contract with Betano wouldn't even make the top 10 most expensive in the Brazilian league
The "Millionaire" changed its main sponsor, and it was revealed that the deal is worth $6 million annually—a much lower figure compared to those in the neighboring country.
UMBRO celebrates its roots with the new “Northern Quarter” collection
Inspired by the authenticity and creativity of Manchester, the brand’s hometown, the new clothing line reinterprets classics from English football.
The rise of medical assistance sponsors in Argentine football
Vélez Sarsfield introduced Go! Assistance as their new secondary sponsor, joining the list of clubs that have partnerships with companies of this kind.
Segundo Castillo stars in the new campaign for Ecuador’s National Lottery
The viral head coach of Barcelona SC is part of a marketing campaign that caused a stir due to the delayed reveal of its content.
Visa Becomes Official Sponsor of the FIFA Club World Cup 2025
The leading digital payments brand joins as a global partner of the tournament.
Mercado Libre celebrates Franco Colapinto’s return with a new campaign
The official sponsor of the driver launched "Vuelve Franco, Volvimos Todos" ("Franco Returns, We All Return"), marking his official debut with BWT Alpine Team at the Imola Grand Prix.
Adidas relaunched its iconic 2010 World Cup boots
The German brand presented the Adizero Archive pack, with two re-editions of the F50.
MLS and Apple TV will broadcast live matches through a video game for the first time
The American league and the streaming platform partnered with EA SPORTS FC Mobile to carry out an innovative broadcast.
