Wanda acquired the Diamond League name rights for ten years
The Chinese company reached an agreement with the International Athletics Federation to sponsor the world circuit from 2020
Nike and LeBron James launch a limited edition of the Air Force 1
The American brand and the basketball player were linked to start a campaign where consumers can intervene the shoes as they wish
Adidas and Reebok join forces to design a shoe
The Instapump Fury Boost model will combine the technology of the German multinational with the design of the American
CONMEBOL presented the campaign “Soccer is a game. Violence NO ”
Within the semifinals of the CONMEBOL Copa Libertadores, the South American entity announced the initiative that seeks to eradicate the violence of sports shows
LaLiga Santander Ambassadors adds four new glories
Guti, Hierro, Denilson and Anaïr Lomba join a long list of stars representing the values of the Spanish tournament around the world
Oppo lands on eSports
The Chinese company becomes an official sponsor of the League of Legends World Championship, organized by Riot Games
Mediapro seeks to keep the naming right of Camp Nou
The Spanish audiovisual Group made an offer of 300 million euros to acquire the name of the stadium in Barcelona for the next 20 years
Quilmes beats the superclassic with Aimar and Riquelme
The beer brand presents the campaign “This is ours, let's take care of it”, with two historical millionaire and xeneize
