Boca Juniors announces official partnership with Hard Rock Café
The Xeneize club and the restaurant chain have reached an agreement to open a new location at La Bombonera, set to launch in early 2026.
The restaurant will be located just a few meters from the pitch, allowing fans to enjoy the match while having a drink in a privileged setting. The atmosphere will blend the club’s iconic blue and gold colors with legendary music elements.
With this partnership, Boca becomes the first Argentine club to sign a deal with Hard Rock.
