Lewis Hamilton will have to drop one of his main sponsors
After confirming his move to Ferrari, the F1 multi-champion will end his contract with Monster Energy due to the team’s exclusivity agreement with the Celsius drink brand.
A NBA Star Signed a Lifetime Deal with Adidas
After winning the NBA Emirates Cup, Damian Lillard accepted a lifetime contract extension with the German brand, becoming the fourth active player in the league to secure such an agreement.
Netflix to Broadcast the Next Two Women’s World Cups
Through an agreement with FIFA, the platform has been announced as the official broadcaster in the United States for the 2027 and 2031 World Cups.
Argentine basketball has a new official ball
The “CH1” brand, a national company dedicated to sports, will be the official provider for the next three years.
Puma unveiled the ball for the 2025 CONMEBOL competitions
It’s the “Cumbre” ball, which will be used in the CONMEBOL Libertadores and the CONMEBOL Sudamericana.
Real Racing Club launched a fashion capsule in collaboration with a Spanish brand
The partner is “Pompeii,” a company specializing in lifestyle fashion. It has designed a limited collection focused on “Racinguistas.”
Gimnasia y Tiro de Salta launched its own clothing brand
It’s called Mito, named after former president Michel Torino, who held the position for 28 years.
Independiente announced its partnership with Sportsbet
The betting company has become the new main sponsor of "El Rojo" and will appear on the front of the jersey throughout 2025.
