The Argentine Marketing Association presented its Sports Marketing Division
As part of the #MKTDay for its 60th anniversary, the AAM made a significant advance in the professionalization of sports-related marketing.
Coordinated by Claudio Destéfano and Nora D'Alessio, the team will be made up of professionals from different sectors within the field: Roby Martínez, Marcos Diehl, José Luis Morera, Alberto Berton-Moreno, Pablo Rohde, and Ramiro Spagno.
The new Division aims to increase visibility, analysis, enhancement, and positioning of sports marketing as a strategic ally for brands, institutions, and sports associations.
