The 2026 World Cup names its official whisky

Buchanan's has activated its sponsorship of the flagship international tournament with the launch of a limited-edition bottle collection.

The release features four distinct labels dedicated to the World Cup, including three classic whisky variants and one pineapple-infused edition. Each bottle is adorned with official 2026 branding and the iconic tournament trophy.

The collection is available at specialized retailers across the United States, with prices ranging from $35 to $40.

This initiative falls under the broader partnership between Diageo, the world's leading premium drinks company, and the 2026 World Cup as an "Official Partner."

Originally announced in late 2025, the Diageo alliance previously featured another high-profile activation via Tequila Don Julio, which debuted a limited-edition gold bottle presented alongside football legends Roberto Carlos and Thierry Henry.