TAG Heuer launches special edition Formula 1 timepiece
The luxury watchmaker has activated its partnership with the racing world with the new "Connected Calibre x F1 Smartwatch."
The device features a sleek black design with red accents, inspired by the iconic checkered flag. With the F1 app fully integrated, the watch provides real-time data and live updates from every Grand Prix.
An online pre-sale will begin on March 2, followed by the global launch on March 5.
TAG Heuer and Formula 1 share a storied history spanning over 30 years. The brand served as the "Official Timekeeper" from 1992 to 2003 and returned to the role in 2025, succeeding Rolex.
