Stella Artois released a special edition can in tribute to Wimbledon
The official sponsor of the Grand Slam activated its sponsorship by removing the red and gold from its iconic can, turning it completely white with purple and green accents — the tournament’s official colors.
The redesign aims to align with Wimbledon’s strict dress code, where pristine white is a non-negotiable rule for players and attendees alike.
The launch campaign features brand ambassadors such as David Beckham and Maria Sharapova.
