Rodrigo De Paul and Leandro Paredes star in new Visa campaign
The world champions are the faces of a new promotion from Visa, a primary sponsor for the 2026 World Cup.
The advertisement is packed with nods to their Qatar 2022 victory, featuring specific dates on the credit cards and a reference to the duo's famous "lucky charm" candy ritual.
The sweepstakes allows Visa debit cardholders to accumulate entries for a chance to win a trip to the upcoming tournament with every purchase made.
The campaign is part of Visa’s overarching partnership with the World Cup as a "FIFA Partner." Notably, since American Express is the official card sponsor of the Argentine National Team, the ad makes no direct mention of the "Albiceleste" name or crest.
