NHL and Serie A announce collaboration for Winter Olympics
Historic stars from North America's top hockey league and Italy's premier football championship are joining forces to promote the 2026 Winter Games in Milan.
The partnership will feature cross-promotional activities during Serie A's season opening, including NHL player tours of Italian stadiums.
This groundbreaking alliance between an American sports league and European football tournament marks hockey's Olympic return after 12 years away from the Games.
Football legends like Andrea Pirlo and Marco Materazzi previously participated in hockey crossover events in the U.S., setting the stage for this collaboration.
