Mastercard launched a contest to meet Lionel Messi

The brand celebrates the number '10' with a short film honoring its global ambassador and the chance for a Priceless Moment with him.

The video reflects on Leo’s journey through life, with his iconic jersey number as the central theme and insights into his tattoos.

Mastercard is activating its global sponsorship by inviting fans to meet the Argentine star through the #MastercardMessi10Contest.

To enter, participants must record a 10-second video nominating who they believe is Messi’s biggest fan. The prize is a Priceless Experience, including a trip to Miami to meet him. Submissions are open until June 18, with six winners to be chosen.

Lionel Messi has been a global Mastercard ambassador since 2018, with the brand creating various Priceless activations and experiences for him since then.